• As a Cleanser: Apply on damp skin, massage gently, rinse thoroughly and pat dry.
• As a Mask: On damp skin, apply a thick layer, leave on for 5 minutes, rinse off and pat dry.

• 2-in-1 formula: Works as a daily cleanser or a hydrating mask.
• Deep hydration: Glycerin + hyaluronic acid restore moisture balance.
• Oil regulation: Niacinamide reduces excess sebum and shine.
• Gentle exfoliation: Lactic acid brightens with a mild “party peel” effect.
• Soothing cleanse: Allantoin calms, while apple amino acids provide a natural, non-drying foam.
• Sensitive-skin safe: Gentle, sulphate-free, paraben-free, mineral oil-free.
  

Tested on a group 50 respondents and 90% reported a squeaky clean and refreshed feel to the skin without any itchiness or dryness at all.

Moisture banks
1. Glycerin – Essentially one of the most popular humectants worldwide, glycerin has the potential to attract water from the deeper layers of the skin and hydrate the upper layers. When combined with sodium hyaluronate it becomes even more potent and helps in giving that soft flush or lustre to your skin.
2. Sodium hyaluronate – this is a derivative of hyaluronic acid and in the form of mask wash helps in deep hydration and making your skin supple. This makes CLEAN perfect for individuals with dry and sensitive skins.
Oil control
3. Niacinamide – Niacinamide in the formulation allows for sebum regulation, for people with combination skins, or those with oily skin requiring a gentle cleanser.
4. Lactic Acid – Lactic acid allows for hydrating the skin, however, at the same time at low concentrations such as here it allows a very gentle exfoliating effect thereby imparting that instant brightness felt after using CLEAN. Lactic acid is popularly known as the “party peel” making it ideal for use before events or a night out.
Calming and Soothing
5. Allantoin – We love a little “soothing” effect and “anti-inflammatory” effect while we wash our face and dry it out. The allantoin in CLEAN provides that and more.
Natural Cleanser
6. Sodium Cocoyl Apple Amino Acids – We wanted the formulation to be CLEAN as the name suggests and these amino acids extracted from apples, popularly known as “apple foam” allow for just that. They decrease the surface tension and provides a gentle cleanse. Moreover, mild surfactants like this allow for preservation of the skin surface lipids and no dryness after use of the product.